Bondi fitness influencer accused of 'missing the point' with post slamming PC culture


Fitness influencer UNLEASHES on the ‘woke brigade’ in expletive-laden post slamming PC culture after follower claimed his success was an example of ‘white male privilege’ – but some say he ‘misses the point’

  • Fitness expert James Smith, 31, has unloaded on the PC culture in Australia
  • British born influencer is outraged his success is linked to ‘white privilege’
  • Believes anyone can achieve their dreams via sacrifices and work hard
  • Smith’s passionate Instagram post resonated with many, others were critical 

A renowned Bondi fitness influencer and best-selling author has been accused of ‘missing the point’ after uploading a social media post slamming PC culture in Australia.

James Smith, a British-born fitness expert who has over 800,000 followers on Instagram, slammed the suggestion his success in the fitness industry was largely due to the colour of his skin, sexual preference and gender.

Responding to a post on Thursday where the 31-year-old was accused of benefiting from ‘white male straight cisgender able bodied privilege’, Smith fumed and said he’d ‘had enough.’

‘People don’t use me as a personal trainer just because I’m white,’ he wrote.

Renowned Bondi based personal trainer James Smith (pictured above) has hit back at claims he has been successful due largely to 'white privilege'

Renowned Bondi based personal trainer James Smith (pictured above) has hit back at claims he has been successful due largely to ‘white privilege’

His Instagram post on Thursday where he refuted suggestions he is successful due to the colour of his skin, sexuality and gender attracted 30,000 likes on Instagram

His Instagram post on Thursday where he refuted suggestions he is successful due to the colour of his skin, sexuality and gender attracted 30,000 likes on Instagram

‘People don’t buy my books because I’m male. Having my gender correspond with my birth sex did not sell out my last tour.

‘Being heterosexual did not make me a Sunday Times Best seller either.’ 

His detailed post went onto state ‘what the woke c***s see as privilege is more often than not hard work’ and that he has ‘sacrificed so much for his work.. notably family time and relationships over the past decade.’ 

Smith also said that if society ‘continue to discriminate against hard work as “privilege”, an even softer generation will emerge’ and that he ‘doesn’t pick people apart on their sexual preference or skin colour’.

James Smith was a semi-professional rugby player for over a decade before channeling his energy into personal training

James Smith was a semi-professional rugby player for over a decade before channeling his energy into personal training

His post attracted more than 30,000 likes – but some felt Smith was off the mark.

‘Privilege isn’t about you not working hard, it’s about the other people who work as hard or harder… but have more hurdles to jump,’ one of Smith’s Instagram followers wrote.

Another was highly critical, stating he Smith would be best advised to ‘grow up and stop sulking… it’s not a suffering competition mate.’

Smith then went into further detail with his comments, telling his armada of followers some people will more than likely ‘still miss the entire concept’ of his post.

His key message was to state anyone can accomplish their dreams if they are prepared to make sacrifices and work hard.  

Smith runs a highly successful fitness program online, and one of his books topped the Sunday Times bestsellers list in 2020.

Daily Mail Australia approached Mr Smith for comment.

The 31-year-old is also a best selling author and travels the world as a successful life coach

The 31-year-old is also a best selling author and travels the world as a successful life coach

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