Frock shock! Holly’s M&S dress now costs less than a prawn sandwich: Floral gown Willoughby plugged on Instagram for Valentine’s Day is on sale for just £2.80
When Holly Willoughby posts her dazzling outfits on her Instagram account, fashion retailers brace themselves for a sales bonanza. But a Marks & Spencer dress she recently advertised on social media has been slashed in price to less than a tenth of its original £29.50
When Holly Willoughby posts her dazzling outfits on her Instagram account, fashion retailers brace themselves for a sales bonanza.
But a Marks & Spencer dress she recently advertised on social media has been slashed in price to less than a tenth of its original £29.50 – making it cheaper than a prawn sandwich sold by the high street chain.
The black ditsy dress, with a pink floral print, was described by M&S as ‘the Valentine’s Day frock’ on the retailer’s Instagram page but is now on sale for just £2.80.
The store’s Best Ever Prawn Sandwich costs £3.90 while its standard prawn and mayonnaise version is just 20p less than the dress, at £2.60.
Just eight weeks ago, the TV presenter advertised the dress to her seven million Instagram followers as part of her £1 million deal as the face of M&S.
Her followers responded by saying just how much they loved it.
M&S praised it on its own social media platforms, writing alongside a picture of the 40-year-old This Morning host in the dress: ‘When our latest delivery arrives and we parade around the house showing off our new dress for Valentine’s Day.’
Last week, however, the dress was still available at the hugely reduced price in stores across the UK.
Holly releases several collections each year under her lucrative deal with the company as it battles to make its womenswear both popular and profitable.
A Marks & Spencer spokesman said: ‘We offer serious bargains within our sale and a generous returns policy against many of our competitors. This is a brilliant find and we don’t think it will be hanging around much longer.’
The store’s Best Ever Prawn Sandwich costs £3.90 while its standard prawn and mayonnaise version is just 20p less than the dress, at £2.60
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